Pricing
No mystery quotes. These are my starting prices, and every portfolio project shows what it cost. I build full brands and packaging that stand out, and there's a simple path for new businesses too.
Here's everything at a glance. Full brand and packaging work is what I do best, so it comes first. Just getting started? There's a simple, affordable path for you too, further down the page.
Track 01
This is what I do best. A full identity and packaging that stands out on the shelf, with print-ready files.
Identity
$600 to $1,200
A full identity you can build a business on. Price depends on how many pieces and how much illustration.
For products
from $450 per product
Labels, pouches, cans, bottles, boxes and wrap.
Best value
from $950
A logo and your first product, designed together.
Track 02
Once your brand looks the part, put it online. I design the site to match your brand, from a simple portfolio to a store you can sell from.
Online
from $800
A clean, simple site that matches your brand, like this one.
Sell online
from $2,500
A store designed around your brand, ready to take orders.
Track 03 · Calgary & area
Based in Calgary? My photographer, Deena's Lens, and I come to you. We plan the shoot together, then batch-produce a pile of social media content in real time: photos, short videos and edits in a color theme that matches your brand. I can travel outside Calgary too, just ask.
Quick shoot
from $450
About 2 hours on site.
Most popular
from $950
About 4 hours on site.
Everything
from $1,700
About 8 hours on site.
Track 04
Not ready to hire a designer yet? Talk it through with me first and leave with a clear plan.
One call
$150
A 60 to 90 minute call about your brand, packaging or plan.
Advice
$250
Honest advice on who you're talking to and how to show up.
New product
$750
A step-by-step plan for launching something new.
Just getting started?
New and on a budget? Most new businesses follow this path. Take it in order as your budget grows, or jump to the step you need.
Start here. Your logo, colors and fonts.
Built in Canva with your logo.
Simple, on-brand posts to get seen.
When your product is ready for shelves.
A home online that matches your brand.
Starter path
New business, small budget? Start here. Get a real logo and the everyday pieces you need to look professional.
Step 1
from $250
A simple, solid start.
Step 2
from $40
Already have your logo? I'll make you a card you can print right away.
Step 3
from $90 per set
Simple posts in your colors and fonts, only if you want them.
Custom characters and scenes. From $100 per piece, or $300 for a full character.
One-off wrap labels and stickers. From $150.
Front plus brew steps. $450 per design.
Shirt and tote artwork. $100 to $300.
Posters for a launch or a flavor. $100 each.
Fully custom cards, flyers and menus in Illustrator. From $100.
How payment works
To start. I begin once your deposit is in.
Before I send the final files.
Smaller jobs are paid in full upfront.
I send a secure invoice you can pay online. Two rounds of revisions are included, and most projects take about two to three weeks. I work with clients anywhere: Calgary, Vancouver, Ontario, Florida, the Bahamas and beyond.
Logo, illustrated bag labels, drip bags, matcha tins and merch for a Calgary roastery.
A bubbly logo and a strawberry in platform boots for a green-tea soda.
A simple coffee cherry mark, plus box and bag labels, for a coffee brand.
A postage-stamp brand for a pine-flavoured sparkling water in a glass bottle.
A polar bear in goggles and a pink toque for a ski-town lager.
Tell me what you're making and I'll give you a clear quote.
Get a quote
