A coffee brand that feels like a beach day.
Sands Coffee is my own roastery here in Calgary, so this was the project where I made every call, from the logo down to the shipping box. I wanted coffee that felt like the best part of a summer weekend instead of a serious bag on a shelf.
The logo is a coffee bean with a surfboard molded into the middle. The colours I chose are two soft ocean blues. Every roast gets its own illustrated scene and its own colour.
I made the back label follow a wave shape to add more character to the bag.
