A cherry, kept simple.
The owner wanted a very simple style. NOMU's mark represents a coffee cherry. It's simple enough to stand on its own as an icon, and it slots into the wordmark as the O.
The wordmark is paired with a typewriter-style tagline, From cherry to your cup.
The box and bag labels keep the same calm, typewriter feel: roast, origin, tasting notes and process laid out clearly, with the origin name in bold.
