A can for people who earn their turns.
Powder Run is a lager made for the ones who chase untouched lines and stay out long after the tracks disappear. The design needed to feel crisp and cold, but also fun, like the best part of the day.
A polar bear in a pink toque and goggles became the face of the can, with a tiny mountain reflected in the lenses. Icy blues keep it fresh and hot pink gives it a jolt of personality.
The back of the can tells the story in a friendly voice and closes on the line Earn your turns.
Created as an entry for a design competition.
