A soda with a little attitude.
PopJoy is a sparkling drink with a crisp caffeine boost from green tea. The brand needed to feel like a good mood in a can: bright, fizzy and a little bit cheeky.
The logo is a soft, bubbly wordmark. The flavor, Strawberry Snap, gets its own character. A comic-book burst gives the flavor name some punch, and a retro swirl in tomato, mustard, teal and cream ties it all together.
The can wrap leaves room for the fun stuff too: a fun fact about the name, a short flavor story, and caffeine from green tea front and center.
